• FR
  • EN

Introduction to value creation in industry

Sigle: S9116, ECTS: 1

Objectifs du cours

Every day, the economic press is full of headlines on industrial groups announcing major business decisions of the likes of mergers & acquisitions capital investments, innovative product launches, differentiation, geographic expansion, cost reduction programs, etc. . These business decisions have their foundation in value creation mechanisms.
As future talents; students need to have a good first understanding of these mechanisms. The course’s objective is to expose students to value creation in industry, being able to answer such questions as:

  • Why does this company want to acquire this other company?
  • How can consumer insights influence industrial strategies (plants, technologies)?
As with MBA courses, the course will be delivered through a mix of
  • theory (1/3 of lectures)
  • case-studies (1/3 of lectures)
  • recent real-life examples (1/3 of lectures), chosen in various geographies (predominantly in Europe) and industrial sectors (construction materials, etc).

Pré-requis

Students should be interested in business and economics. Students are expected to prepare for each class on material provided at the end of each session, to foster exchanges and debates when discussing real-life examples.

Programme

This course is structured around business theory and real life examples reflecting this theory. Theory modules will cover:

  1. Introduction to value creation principles – profitable growth
  2. Introduction to growth levers (market growth vs. market share growth ;organic vs. acquisition) and profitability levers (cost leadership and differentiation strategies)
  3. Growth levers: market growth vs. market share growth
  4. Growth levers: organic vs. acquisition
  5. Profitability levers: cost leadership
  6. Profitability levers: differentiation strategies
We will of course use some traditional business frameworks (e.g. Dupont analysis, Porter’s five forces, learning curves) and add to them more advanced concepts (profit from the core, adjacency growth, Net Promoter Score, cultural assessment, etc). Each module will then be illustrated by a case study and recent real-life examples.

Modalités d'évaluation

During the course, students will be asked to prepare each case study (working individually or in small groups). The case study will be debated in class (in French), and students will be evaluated on their preparation and their active participation to the class.

Modalités pédagogiques

The course will be composed of six double sessions over a period of six weeks. The program will work as follows:

  • Week 1: general introduction, introduction of theme 1, presentation of case study 1
  • Week 2: debate / debrief on case study 1, introduction of theme 2, presentation of case study 2
  • Week 5: debate / debrief on case study 4, introduction of theme 5, presentation of case study 5
  • Week 6: debate / debrief on case study 5, wrap-up of the course (recollection of all cases, key learnings, key themes)
All course materials will be in English but courses / discussions will be conducted in French to foster the maximum level of interactions.

Equipe pédagogique

Responsable(s)
Grégoire BAUDRYJohn HAZAN

Chargé(s) d'enseignement
Jean-Marc LE ROUX

Sigle S9116
Année 3ème année
Niveau Graduate 2nd year
Crédits ECTS 1
Coefficient 1
Nb. d'heures 12
Nb. de séances 10
Type de cours Enseignement spécialisé
Semestre 6
Période Printemps
Domaines
  • Sciences économiques et sociales
Dernière mise à jour:
03 Jan 2011 10:38 par Daniell